Cloud Distribution claims it is on course to turn over £15m in 2014 as its newer vendor signings begin to make their mark on its top line.
The distributor, which was founded in 2009, says it is poised to shatter the £12m in revenue it clawed in last year despite seeing largest vendor Meraki moving into broadline distribution following its acquisition by Cisco in 2012.
Cloud still has access to Meraki but director Adam Davison said the wireless LAN vendor no longer represents the lion's share of its sales.
"Meraki wasn't our biggest vendor last month," Davison revealed.
"All the other [Cisco] distributors are now in play on Meraki but I think it's fair to say the partners still want to buy Meraki from us. The subtlety and challenge with that is some of these partners rely on Cisco products and all sorts of things like rebates and MDF come into play and sometimes the margin is low and we have to gracefully say ‘no thank you'. But because we still have a great relationship with those partners they are taking on board those other products in our portfolio."
Due to the uncertainty surrounding Meraki, Cloud set itself a cautious 2014 revenue goal of £12m but is on course to hit its ‘stretch' target of £15m as new vendor signings begin to make an impact, Davison said.
Cloud counts A10 Networks, Exinda, Aerohive Talon and WatchDox among its more established vendors but Davison claimed its real niche is seeding the market for new vendors. These include Cloud4Wi, Lacoon and Peplink.
"We are now starting to see pockets of really nice orders coming in for those vendors and it's going to be a very exciting second half of this year and early part of next year," Davison said.
"Of all the distributors that focus on bringing new vendors to market, I think we've done the best job of creating a very clear and simple set of tools that help resellers create end user demand and launch the vendors to market," he said.
http://www.channelweb.co.uk/crn-uk/news/2359960/cloud-distribution-takes-itself-by-surprise-with-sales-hike
distributing next generation security and networking solutions
12 August 2014
Cloud Distribution shortlisted for Computing Security Awards 'Security Distributor of the Year'..GET VOTING!
VOTE NOW TO DETERMINE THE 2014 WINNERS
The Computing Security Awards were set up to recognise the solutions and the solution-providers which have been particularly impressive in the fight against security threats. Now in their fifth year, these awards are well-known and well-respected by end users and by the supplier community. On-line nominations have established the finalists. We now ask you to cast your votes to determine the ultimate winners.
Voting closes 30th September
The Awards ceremonyThe awards will be presented at an evening ceremony on 9th October at the Hotel Russell in London's Russell Square. Click on "Venue" or "Book your place" to learn more.
To discuss nominating, voting, becoming a sponsor or booking seats at the Awards ceremony please contact
Or to discuss logistics please contact
http://www.computingsecurityawards.co.uk/
25 July 2014
MicroScope asks if there is 'Confusion in the Cloud'
The IT industry is awash with jargon and acronyms – BYOD, CYOD, COPE, PaaS, IaaS, SaaS, … the list goes on. And now we have Fog Computing.
Depending on who you talk to Fog Computing is either the next big thing or it’s nothing new. Looking back on my 20 years’ experience in the industry, there’s very little that’s genuinely new in IT – it’s normally an iteration of something that’s gone before. In my view this is where fog computing sits. It’s a fundamentally useful concept but as with much in our industry care needs to be taken not to rename something just for the sake of doing so.
At the end of the day, Fog is still Cloud. It’s about pushing data into the cloud – or other places on the network – but with a requirement for some kind of interaction at the edge. There are many companies doing Fog, but without necessarily realising that’s what they’re doing.
As an IT industry, we are doing a pretty good job of over-complicating things. Cloud computing is a case in point and much of the market has yet to get grips with it. As the economy continues its slow (but sure) recovery it’s important for resellers to place the right strategic emphasis on the technology that will drive their business…and open new revenue streams. Cloud computing could provide the answer – but only if it’s well-understood. And that’s where VADs come in.
In addition to helping drive end-user opportunities through qualified pipelines, a true VAD will help to educate its resellers and empower them to differentiate themselves by providing a more holistic solution to their customers. Whether that’s through webinars, sales cheat sheets, e-shot collateral – the VAD’s role is to cut through industry jargon and enable its partners to have a meaningful conversation with their customers. If you’re still in a fog about Cloud, you might want to rethink who you’re partnering with.
A recent article here sums up the situation, he wrote: Fog Computing only serves to increase confusion about the cloud. I recently saw a trailer for a new movie called “Sex Tape” where a private, intimate video is accidentally uploaded to the cloud and a frantic couple tries to retrieve all the iPads that synced to the cloud and thus received the video. My favorite dialogue in the trailer is when Jason Segel says, “It went up, it went up to the cloud.” Cameron Diaz sarcastically responds, “And you can’t get it down from the cloud?” To which he angrily blurts, “Nobody understands the cloud! It’s a [F-word] mystery!”
I pretty much agree with Jason Segel’s sentiment except that I’d say although it applies to most – it’s not all. There are pockets of knowledge out there and awareness is growing. But if today you find yourself in a fog about cloud computing, had enough of industry jargon and want to understand what it can do for you in plain English, give me a call.
Adam Davison, director of Cloud Distribution
http://www.microscope.co.uk/opinion/Confusion-in-the-cloud
Depending on who you talk to Fog Computing is either the next big thing or it’s nothing new. Looking back on my 20 years’ experience in the industry, there’s very little that’s genuinely new in IT – it’s normally an iteration of something that’s gone before. In my view this is where fog computing sits. It’s a fundamentally useful concept but as with much in our industry care needs to be taken not to rename something just for the sake of doing so.
At the end of the day, Fog is still Cloud. It’s about pushing data into the cloud – or other places on the network – but with a requirement for some kind of interaction at the edge. There are many companies doing Fog, but without necessarily realising that’s what they’re doing.
As an IT industry, we are doing a pretty good job of over-complicating things. Cloud computing is a case in point and much of the market has yet to get grips with it. As the economy continues its slow (but sure) recovery it’s important for resellers to place the right strategic emphasis on the technology that will drive their business…and open new revenue streams. Cloud computing could provide the answer – but only if it’s well-understood. And that’s where VADs come in.
In addition to helping drive end-user opportunities through qualified pipelines, a true VAD will help to educate its resellers and empower them to differentiate themselves by providing a more holistic solution to their customers. Whether that’s through webinars, sales cheat sheets, e-shot collateral – the VAD’s role is to cut through industry jargon and enable its partners to have a meaningful conversation with their customers. If you’re still in a fog about Cloud, you might want to rethink who you’re partnering with.
A recent article here sums up the situation, he wrote: Fog Computing only serves to increase confusion about the cloud. I recently saw a trailer for a new movie called “Sex Tape” where a private, intimate video is accidentally uploaded to the cloud and a frantic couple tries to retrieve all the iPads that synced to the cloud and thus received the video. My favorite dialogue in the trailer is when Jason Segel says, “It went up, it went up to the cloud.” Cameron Diaz sarcastically responds, “And you can’t get it down from the cloud?” To which he angrily blurts, “Nobody understands the cloud! It’s a [F-word] mystery!”
I pretty much agree with Jason Segel’s sentiment except that I’d say although it applies to most – it’s not all. There are pockets of knowledge out there and awareness is growing. But if today you find yourself in a fog about cloud computing, had enough of industry jargon and want to understand what it can do for you in plain English, give me a call.
Adam Davison, director of Cloud Distribution
http://www.microscope.co.uk/opinion/Confusion-in-the-cloud
23 July 2014
17 July 2014
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