Reading, UK, 28th October 2013 – Security and networking
next-generation value added distributor (VAD) Cloud
Distribution has reported strong business
results for the first nine months of 2013, including 300% revenue growth,
fuelled by a strengthened vendor portfolio, the introduction of a range of
pre-packaged services to accelerate its partners go-to-market strategies and
additions to its team.
“Cloud Distribution has had an incredible 2013 so far,” said Scott
Dobson, managing director, of Cloud Distribution. “We’re making good progress
against our mission to introduce disruptive, innovative security and networking
technologies to the UK, and we’re already ahead of our revenue forecast. We’re building a strong, evangelical reseller
community by providing services and tools to accelerate their go-to-market
strategies. We are looking to exit 2013 with a strong tail wind which will
set us up beautifully for 2014.”
Key successes include:
Extended vendor portfolio -
signings include Aerohive Networks, Enterasys
Networks, Exinda, Fiberlink Maas 360, Lacoon Security, Lastline, Talon Storage
and Watchful Software.
Solution approach - four solution stacks have been created – LAN & Wireless, WAN,
Enterprise Mobility and Security – all comprising products that are
next-generation and cloud-based. The solutions can be sold stand-alone, bundled
or sold as a partner-branded managed service, enabling resellers to create
their own bespoke solutions that meet the needs of their end-users.
Value-add sales tools – designed to support business partners in building qualified
pipeline, and assisting with commercial and marketing activities, these include:
·
Altitude – an outbound demand-generation service which has delivered 200+
opportunities in the past 4-months for Cloud’s business partners. Altitude’s telemarketing team has grown by
300% in 2013.
·
Cloud Cover – a range of professional services and pre-packaged post-sales
support offerings including Customer Direct, aimed at partners of all sizes who
wish to outsource their support; Partner Branded, as with Customer Direct but
calls are answered as if the customer is calling the partner; and Partner
Enabled, to enhance a partner’s existing support offering.
·
Cloud Crowd and Cloud Club – high-level networking
and incentive initiatives to create an active and productive ecosystem for Cloud’s
business partners.
Dave Henderson, sales director at Cloud reseller Bluefort said,
“Cloud Distribution’s Altitude service is second to none. In a very short space of time we had a solid
pipeline of qualified leads, many of which have now converted into deals. This really
makes Cloud stand out from our more ‘traditional’ distribution partners.”
Jonathan Mepsted, UK sales director at Lastline commented,
“Cloud Distribution’s demand-gen capabilities are unrivalled. We’ve rapidly gone from a standing start to
having a solid, qualified pipeline of leads, something that we could not have
achieved so quickly on our own. In
addition, the fact that we are offering our customers a 24x7 Lastline-branded
help desk, thanks to the Cloud Cover offering, has helped us reinforce our
position as a credible player in the market.”
Strategic hires – Cloud Distribution’s team has grown by 350% in 2013 with
hires across the board. Among Cloud’s
new starters this year are industry veterans Andy Fidgeon and Dale Wilson who joined
the team as UK sales manager and northern account manager, respectively.
Industry recognition – winner at Microscope ACE and
CRN’s Sales & Marketing awards.
Scott Dobson concluded, “The momentum we have enjoyed in 2013
is just the tip of the iceberg. Our
strategy of bringing innovative and disruptive security and networking
solutions to market is paying off. We
are plugging a real gap in the distribution market, giving next-generation
technology vendors the platform they need to succeed.”
-END-
Cloud Distribution is a value-added distributor of disruptive
next-generation security and networking solutions that VARs can take to market
quickly and easily. It currently distributes Meraki, PepLink, Talon
Storage Solutions, Lastline Inc, Enterasys, Lacoon Security, Watchful and
Fiberlink. Its portfolio of disruptive security and networking solutions
helps resellers to differentiate themselves from the competition and create new
markets to sell in. The company was founded in 2009 by senior executives with a
wealth of experience in the security, networking and optimisation space. Its
philosophy is to take innovative, cutting-edge vendors into the UK market by
recruiting and working together with skilled, reputable, market making
partners. For further information please
visit www.cloud-distribution.com. Follow
us on Twitter @cloudtweeters.
