Cloud Distribution signs up A10 Networks

Security and networking next-generation value added distributor (VAD) Cloud Distribution, is continuing the momentum it enjoyed in 2013 by signing A10 Networks, a technology leader in application networking.  A10’s high-performance products help organisations accelerate, optimise and secure the availability of their applications in the most cost-effective way. 

With the Application Delivery Controller (ADC) becoming an increasingly important component of enterprise network infrastructures this market is only set to grow, and according to Gartner the market is expected to double to $2.9 billion within the next few years.  A10 Networks has achieved record growth in the UK and recently doubled its sales and marketing investments across the European market making it well positioned to take full advantage of this predicted market growth.

Earlier this month A10 extended its portfolio with a next-generation stand-alone Distributed Denial of Service (DDoS) offering to help organisations tackle the growth and sophistication of these targeted attacks.  This builds on the existing DDoS feature set in its popular Application Delivery Controllers (ADC).

Adam Davison, Director at Cloud Distribution said: “The Application Delivery Controller (ADC) market has undergone a significant shake-up recently, most notably with Cisco discontinuing its ACE product, as well as a number of enterprise customers needing to refresh their existing ageing estates that are now end of life & support from key players like F5.  As 2014 kicks off, two of the main issues for this growing ADC market are security and virtualisation – and A10’s offering supersedes anything that is available on the market today.”

Davison continued, “The recent addition of A10’s dedicated DDoS offering is an added bonus for our partners because it broadens the market opportunity with an enlarged portfolio of products.”  

Cloud Distribution will create a dedicated group of business partners to firmly establish A10 Networks as the UK’s de-facto choice to meet an organisation’s ADC requirements. The ability for partners to stand out from the crowd and offer their end-users a next-generation, fully-featured ADC appliance with an all-inclusive price gives Cloud Distribution’s partners the opportunity to not only differentiate themselves from other channel players who offer ‘cost per feature’ solutions with protracted license fees, but it enables them to offer a superior solution with higher margins.

To ensure this market opportunity potential is fully maximised Cloud Distribution will be hiring a dedicated A10 sales specialist that will enable those chosen business partners and assist in driving, end user demand generation activity through to assisting in sales meetings as partners seek to close end-user opportunities.

A10 Networks differentiates itself from other ADC players by offering all its high performance hardware and virtual appliances with A10’s complete feature set for one all-inclusive cost and no  per feature licensing fees. Its flagship AX Series platforms are designed from the ground-up with a 64-bit shared-memory and multi-process, multi-core, multi-CPU architecture that leaps the competition in performance, scalability, efficiency and flexibility.

Arie de Groot, Senior Director Channel EMEA & LATAM at A10 Networks said: “We have had strong sales in the UK over the last few quarters and the addition of Cloud Distribution provides additional capacity with a distributor that has proven its expertise in launching new disruptive technologies. With Cloud Distribution, we believe we can gain traction into verticals and channels that still have not heard about the new platforms and products A10 recently released!”