Bruce Hockin and Grant Reddin to head up Cloud Distribution Storage
after quitting channelfusion
Cloud Distribution has announced a dedicated storage and
virtualisation division to be headed up by distribution veterans Bruce
Hockin and Grant Reddin.
Hockin and Reddin quit the distribution company they established
last year, channelfusion, after a disagreement with the two other shareholders
in the business.
Hockin tells Channel Pro: “There was a difference of opinion
as to the direction [channelfusion] should go, so we felt it was untenable for
us to remain in business so we resigned.”
The pair was then quickly picked up by Cloud Distribution, to lead its
new spon-off storage division.
Says the former Avnet exec: “The first thing we’re going to do is talk
to the existing Cloud Distribution partner set that may have been buying
storage elsewhere. It’s new customers, new vendors, and a familiar strategy.”
Cloud Distribution Storage already has a line-up of vendors that
includes Fusion ioControl Storage, Datacore, Maxta and Talon Storage.
Adam Davison, director at Cloud Distribution comments: “The storage
market has undergone rapid evolution with technologies such as flash and cloud
being real catalysts for change. IDC recently reported that the market for
emerging storage technologies is absolutely booming. The emergence of
software-defined storage, serverSAN and hybrid array technologies has
revolutionised the market with many flash vendors witnessing an astonishing
400+ percent growth.
“At Cloud we see this as a great opportunity and we are delighted that
Bruce and Grant are going to drive our storage business forward.”
Davison says the firm expects to reveal new additions to its storage
portfolio soon: “We have had a number storage players approach us over the last
few years that have seen how we take new and exciting technologies to market
and they wanted us to do that for them. We graciously declined as we weren’t in
storage at the time, so we do have a number of ongoing conversations with
storage vendors.”
“We’re constantly monitoring the market to find out what the next technology is.
What those trends are in order to help resellers identify those trends and
solve customer challenges,” adds Hockin.
To make room for the new technology stack, Cloud Distribution has merged
its mobile enterprise and security into a new enterprise security unit.
http://www.channelpro.co.uk/news/8801/cloud-distribution-launches-storage-business
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