Security, networking and storage next-generation value added distributor (VAD) Cloud Distribution is delighted to announce immediate and significant enhancements to its Cloud Confidential 'self-service' VAR portal with the introduction of its new Cloud Altitude Marketing Tool, designed to enable immediate lead generation and rapid pipeline build.
Partners can now access either pre-built or self-build vendor electronic direct mail (EDM) campaigns and rapidly put together their own campaigns. In less than 60 seconds, they can create a fully branded and personalised mailer and landing page with their company logo. This is automatically tracked against vendor campaigns. Once live, prospects simply fill in a form and leads are captured via the portal and the partner is alerted.
Vanessa Cardwell, marketing manager of partner Network Utilities, comments: "It couldn't be simpler. Cloud Altitude enables access to relevant content to build relevant campaigns, literally in seconds."
During April 2015 the Cloud Confidential portal will be enhanced even further to include the capability for self-build content. The partner will be able to drag and drop vertically aligned content into a mailer, which they can edit and develop according to their requirements. Partners can access an extensive library of content to build campaigns which includes whitepapers, video links, datasheets and banners.
David Henderson, director of partner BlueFort Security comments: "I have worked with many distributors who use the 'value add' tag to describe what they do and it is a bit of a cliche. Cloud Altitude really is adding value, delivering exactly what we need. No one else in the channel provides this."
Keith Archer, sales director from A10 Networks comments: "This is what distributors should be doing but most don't. In fact, there is no other marketing tool on the market that has the capability to build a campaign this quickly."
Cloud Altitude also offers Managed Campaigns whereby partners can request marketing resource and support for lead generation activity, events, email campaigns, seminars, webinars or telemarketing activities. Adam Davison, Director at Cloud Distribution said: "Our new marketing tool is designed to encourage our partners to accelerate their lead generation activities by rapidly and easily creating campaigns. It is unique in that you can literally create a campaign from start to finish in just four clicks."
Paul Hennin, director of international marketing at Aerohive Networks comments: "Cloud's new marketing tool has enabled our partners to create smart mailers, bespoke landing pages and capture leads in record time, taking the burden off of our partners' internal teams."
Polly Denton, marketing manager from Prodec Networks comments: "Cloud Altitude has helped me build my pipeline, quickly and simply."
Stuart Small, managing director from IDNS comments: "Cloud Altitude makes it really easy for us to go to market with new products."
Adam Davison concludes: "Our marketing tool is designed to encourage our partners to get even more involved with Cloud Distribution and our vendors, ensuring that we're delivering real value-add by accelerating go to market strategies."
About Cloud Distribution
Cloud Distribution is a value added distributor of disruptive next generation security, networking and storage solutions that VARs can take to market quickly and easily. It currently distributes A10 Networks, Aerohive, Cisco Meraki, Cloud4Wi, DataCore, Exinda, Lacoon, Lastline, Maas360, Maxta, NexGen, Peplink, Talon, TIBCO LogLogic, Watchdox and Watchful. Its portfolio of disruptive security and networking solutions helps resellers to differentiate themselves from the competition and create new markets to sell in. The company was founded in 2009 by senior executives with a wealth of experience in the security, networking and optimisation space. Its philosophy is to take innovative, cutting-edge vendors into the UK market by recruiting and working together with skilled, reputable, market making partners. For further information please visit www.cloud-distribution.com or follow us on Twitter @cloudtweeters.
Michael Bartley, C8 Consulting Ltd
+44 1189 001133