Davison (pictured) has been tasked with bringing on four disruptive security and networking vendors over the next year for the distributor, which already works with Vyatta, Peplink and Meraki - a wireless LAN vendor which sold up to Cisco for $1.2bn in November.
Founded in 2009 by Scott Dobson and Greg Harris, Cloud claims it quintupled sales last year and recently hired two other heads, in northern sales manager Tracey Hannan and technical James Ball.
Davison - who has quit his role at Exinda to become Cloud's director of products - accused the UK's established VADs of being "full".
"From a vendor perspective, I think there is a real need for an evangelistic, next-generation, innovative distributor to help them create a market from scratch," he said.
"That's exactly what Cloud is. Take Meraki - we had that product before it had any presence in the UK and evangelised it. I want to recreate that for a number of other vendor start-ups trying to get into the UK."
To support this, Cloud will launch a range of vendor and reseller "launchpacks" designed to seed the market for vendors without any local employees or marketing presence. These will include marketing support, enhanced maintenance packages and site surveys
A "zero-cost" pipeline development platform will also be available, where leads are only paid for at the back end, once a sale has been made.
The last couple of years has seen the emergence of several start-up VADs including virtualisation specialist Prianto and - most recently - comms distributor Pragma and security specialist Heatherside.
Davison said he saw these outfits as a validation of - rather than a threat to - Cloud's strategy.
"There is a real need for a new VAD on the block for networking and security products, or otherwise people wouldn't be looking to do these things," he said.
"I think we are one of the best placed to do that right now because we are established and are already trading with a significant number of MSPs and VARs. The others have to get themselves off the ground before they can go to market aggressively."
Cloud Distribution accuses rival VADs of being "full" - 21 Jan 2013 - CRN UK News