Flash storage vendor hopes to secure 12 resellers in the UK through its partnership with Cloud Distribution
Cloud Distribution has signed up flash memory provider Memblaze, which it claims will give it a "better value proposition for the channel".
Memblaze provides high-performance application acceleration cards for server-side storage which aims to improve efficiency in latency – the amount of time it takes to transfer data to and from a drive.
Bruce Hockin, director of Cloud Distribution Storage, said this partnership offers a great opportunity to Cloud Distribution's resellers.
"Our competitors have traditionally gone down the OEM route, which means there is potentially significant market erosion, but we offer great margins for the channel with this product because we have gone down a different route to the market which is more attractive for the channel," he said.
"It's a no-brainer for us and for our partners," he added. "It's a very strong technical proposition and a great value proposition for the channel as well."
Cloud Distribution is Memblaze's first distie signing since it touched down in the UK four months ago.
Ron MacLeod, vice president of business development at Memblaze, said the vendor is hoping to get on board 12 resellers through Cloud Distribution and is looking to sell "99 per cent" through the channel.
"We have partnered with Cloud because they have a long history and association with cloud computing and that's very important for us because our products fit very well into that scenario. Secondly, it is reinforced with the creation of the storage division of Cloud Distribution and it's a very good marriage for us," he said.
Memblaze is looking to expand into Europe and to appoint additional distributors in Europe with a view to secure new partners in France, Italy and Germany, MacLeod added.