Bruce Hockin and Grant Reddin to head up Cloud Distribution Storage after quitting channelfusion
Cloud Distribution has announced a dedicated storage and virtualisation division to be headed up by distribution veterans Bruce Hockin and Grant Reddin.
Hockin and Reddin quit the distribution company they established last year, channelfusion, after a disagreement with the two other shareholders in the business.
Hockin tells Channel Pro: “There was a difference of opinion as to the direction [channelfusion] should go, so we felt it was untenable for us to remain in business so we resigned.”
The pair was then quickly picked up by Cloud Distribution, to lead its new spon-off storage division.
Says the former Avnet exec: “The first thing we’re going to do is talk to the existing Cloud Distribution partner set that may have been buying storage elsewhere. It’s new customers, new vendors, and a familiar strategy.”
Cloud Distribution Storage already has a line-up of vendors that includes Fusion ioControl Storage, Datacore, Maxta and Talon Storage.
Adam Davison, director at Cloud Distribution comments: “The storage market has undergone rapid evolution with technologies such as flash and cloud being real catalysts for change. IDC recently reported that the market for emerging storage technologies is absolutely booming. The emergence of software-defined storage, serverSAN and hybrid array technologies has revolutionised the market with many flash vendors witnessing an astonishing 400+ percent growth.
“At Cloud we see this as a great opportunity and we are delighted that Bruce and Grant are going to drive our storage business forward.”
Davison says the firm expects to reveal new additions to its storage portfolio soon: “We have had a number storage players approach us over the last few years that have seen how we take new and exciting technologies to market and they wanted us to do that for them. We graciously declined as we weren’t in storage at the time, so we do have a number of ongoing conversations with storage vendors.”
“We’re constantly monitoring the market to find out what the next technology is. What those trends are in order to help resellers identify those trends and solve customer challenges,” adds Hockin.
To make room for the new technology stack, Cloud Distribution has merged its mobile enterprise and security into a new enterprise security unit.