Cloud
Distribution is adding storage to its networking and security capabilities as
the channel player responds to demand from resellers for the firm to deliver a
wider solution.
The firm has also hired industry veterans
Bruce Hockin and Grant Reddin, who resigned last month from the storage
distributor channelfusion which was launched
last year, to head the division and build relationships with next generation
technology vendors in the storage and virtualisation areas.
Adam
Davison, director for Cloud
Distribution, said that it had been approached on numerous occasions by next
generation storage vendors and although it had been very focused on WAN, LAN,
mobile and security it had deemed it to be the right moment to enter the
storage arena.
"A
lot of the resellers we work with do storage and we will be taking new storage
products to them and we will add more value to that storage base," he
added that it could also be a chance for some fresh relationships to be struck,
"There are other partners that might [come onboard] who are highly focused
on that area and might not do security and networking."
The
storage unit will be run out of the Green Park offices in Reading and be
pitched to existing partners as an additional part of the stack that the
distributor can offer.
Hockin
said that he had already mapped out the emerging vendors in the market and
believed there were in excess of 60 that were offering next generation
technology that was shaking up the market.
"Some
of doing flash, cloud, software defined and they have moved into the market in
the last five years. We had a storage market that had become very
stagnant...there is now so much new opportunities," he said.
He added
that the sort of vendors that it wanted to bring on to its books would not only
provide resellers with access to different technology but additional revenue
streams.
http://www.microscope.co.uk/news/2240234118/Cloud-Distribution-adds-storage-to-the-mix
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