Cloud Distribution launches new storage business!

New division will distribute next generation storage, virtualisation and services to resellers

Reading, UK, 5th November 2014 – Security and networking next-generation value added distributor (VAD) Cloud Distribution today announced the formation of a dedicated storage division and the availability of its new storage and virtualisation solution stack.  Cloud Distribution Storage will be headed up by industry veterans, Bruce Hockin and Grant Reddin, and will be marketed via Cloud Distribution as an additional stack to its existing portfolio.  The new division will be based in Cloud’s head offices in Green Park, which means the team can leverage all of Cloud’s services, including its partner enablement tools.

Bruce Hockin and Grant Reddin, who together have over thirty five years of channel distribution expertise, have been appointed to run the new division. The focus will be on delivering a dedicated storage and virtualisation solution stack and services comprising high performance next generation storage technologies within the virtualisation and big data space.  Cloud Distribution Storage boasts an enviable line up of disruptive and next-generation storage vendors including Fusion ioControl Storage, Datacore, Maxta and Talon Storage.

Bruce Hockin, Director for Cloud Distribution Storage comments: “We see this as a great opportunity to be part of a rapidly growing and highly disruptive distribution business. I’ve been particularly impressed with Cloud’s rapid growth, the calibre of the team and its partner enablement programmes.”

The new solution stack is available immediately for partners to take advantage of this new line up of disruptive storage technologies.  The division, which includes two dedicated sales and one pre-sales staff, will focus on growing and supporting storage vendors and partners which means the rest of the team can continue to build on the rapid growth experienced to date in Cloud’s security and networking portfolio.

“Cloud Distribution is well-recognised for bringing disruptive and emerging technologies into the UK. The launch of its new Storage and Virtualisation division not only reinforces this strategy and approach but it also demonstrates to us that Cloud is committed to the long term growth of its vendor relationships.  Over the past couple of years, I’ve been particularly impressed with how quickly the team at Cloud have grasped the strategic importance and benefits of our RemoteFAST™ solution,” said Andrew Mullen, Senior Vice President, Sales and Marketing, Talon.

Adam Davison, Director for Cloud Distribution comments: “The storage market has undergone rapid evolution with technologies such as flash and cloud being real catalysts for change. IDC recently reported that the market for emerging storage technologies is absolutely booming.   The emergence of software-defined storage, serverSAN and hybrid array technologies has revolutionised the market with many flash vendors witnessing an astonishing 400%+ growth.  At Cloud we see this as a great opportunity and we are delighted that Bruce and Grant are going to drive our storage business forward.” 

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About Cloud Distribution

Cloud Distribution is a value-added distributor of disruptive next-generation security and networking solutions that VARs can take to market quickly and easily. It currently distributes A10 Networks, Aerohive, Cisco Meraki, Cloud4Wi, Exinda, Lacoon, Lastline, Maas360, Peplink, Talon, Watchdox and Watchful. Its portfolio of disruptive security and networking solutions helps resellers to differentiate themselves from the competition and create new markets to sell in.  The company was founded in 2009 by senior executives with a wealth of experience in the security, networking and optimisation space. Its philosophy is to take innovative, cutting-edge vendors into the UK market by recruiting and working together with skilled, reputable, market making partners.  For further information please visit www.cloud-distribution.com or follow us on Twitter @cloudtweeters.

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