16 September 2014

Channel Pro says "Cloud Distribution steps up partner engagement"

Cloud Distribution celebrates growth, new premises and increased focus on partner services

Cloud Distribution has outlined an active 2014 with a move to bigger offices, new hires across all business units and the launch of both a partner enablement portal, and a new refreshed website.

The privately-owned distributor was ranked number 4 in the 14th annual Sunday Times Hiscox Tech Track 100 league last week, after growing the business 180 percent over the past three years.

Launched in 2009, Cloud Distribution has built upon its initial Cisco Meraki business with the addition of a number of new and disruptive technologies to its portfolio. Its current line-up includes A10 Networks, Aerohive, Cloud4Wi, Exinda, Lacoon, Lastline, Maas360, Peplink, Talon, Watchdox and Watchful.

Says Scott Dobson, founder and managing director of Cloud Distribution: “Our vendor portfolio is solid and our four technology solution stacks are proving a great success. 2013 was a tremendous year for Cloud Distribution and with the efforts we’re putting into building an A-class community of partners, I’m confident 2014 is going to be our best year yet.”

The distributor’s new portal provides access to free partner-enablement tools and services, from building qualified pipeline, generating marketing campaigns providing immediate lease quotes, registering deals, to access to professional support and maintenance services. This includes: Cloud Clarity VAR launch packs to facilitate a fast go-to-market strategy and Cloud Inside educational webinars; Cloud Altitude virtual marketing services and campaign-builder tool; Cloud Cover support and training and Cloud Capital leasing and Crowd and Cloud Club networking and incentive initiatives.

Cloud Distribution also now has a fully-staffed first line support team, which includes a white labelled maintenance and support service, as part of its Cloud Cover Professional services division.

The distributor says it expects to launch phase two of the portal in a number of weeks, where partners which will be able to create their own marketing campaigns – e-shots, webinars etc. – using customisable templates, and access a library of content, including videos and whitepapers. There will also be centralised deal registration, and more sales and technical training.

Meanwhile, the firm recently moved into new premises in Green Park, near Reading to cater for its 22 employees, and allow for future expansion. It also says interest in and uptake of its education and training services has also grown rapidly, and as a result, the new office includes a dedicated conference suite to ensure its partners are up-to-speed with the latest technology developments.


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