'Cloud Distribution is all about spotting new, innovative and potentially disruptive security and networking technologies and bringing them to the UK market'
The business: Cloud Distribution, 450 Brook Drive, Green Park, Reading, (01635) 800 410. www.cloud-distribution.com, firstname.lastname@example.org.
The boss: Greg Harris, sales director, co-founded Cloud Distribution with business partner Scott Dobson in 2009.
What is your business about? “Cloud Distribution is all about spotting new, innovative and potentially disruptive security and networking technologies and bringing them to the UK market.
“We have carefully selected technology companies that we wish to represent and we market through a well-selected and well-qualified group of re-sellers who work with the end-customer [businesses] to create and deploy the required IT solution.”
What products/services do you offer? “Our talented and committed pool of re-seller partners play a pivotal role in Cloud Distribution’s success and our business is geared towards providing products and services that help them build their own profitable businesses.
“First, the technology companies that we represent are grouped into four specific categories. This helps our re-sellers address specific technology challenges that their customers are facing. A good example is the cyber security group of products which includes a range of software to help business fight the increasing occurrence of hacking and data loss that we read about on an almost daily basis.
“Second, we have created an easy-to-use online portal which is designed to help our re-sellers at every stage of the sales cycle.”
How and when did you start you business? “I started the business at the end of 2009 with my partner, Scott Dobson. After 10 years working for Nokia, I took voluntary redundancy and was planning to spend the summer watching cricket. That didn’t pan out so well because shortly after that, over a beer in the local pub, Scott and I came up with the idea of forming our own company – and Cloud Distribution was born.”
How many staff do you employ? “We employ 19 people at our new offices in Green Park. Our team continues to grow with nine new faces joining the company this year alone across all business areas.”
Who are your customers? “The ultimate end-customers of the technology we represent are businesses of all sizes. However we don’t usually have a direct relationship with them because we partner with our network of re-sellers who effectively ‘own’ that customer relationship.”
What sets you apart from the competition? “Unlike other distributors, we opt to work with newer, innovative technology brands that might not be market-leaders today – but through our due diligence selection process we know they have the potential to be market-leaders tomorrow. We work closely with our re-seller community and have created tools to equip them with the things they need to generate a solid sales pipeline, close deals and make money.”
How has the recession affected business? “Since we started our business in 2009, it has gone from strength to strength. In fact we were just placed fourth in an annual Sunday Times listing of the UK’s 100 fastest growing private technology businesses. We know we are very fortunate as the uncertainty has not been this kind to everyone.”
How do you feel about the future? “We are immensely positive about the future. We have just moved to a bigger office in Green Park, we’re hiring across all areas and we’ve launched a new partner portal to support our re-sellers.”